For many years, Samkaup has been successful with digital initiatives that support good customer relations. That process needed to continue to ensure continued growth. However, this required them to solve a major challenge.

The decrease in conventional media channels alongside with changing consumer demands towards digital trends.

This project lasted several months. Initially the entire team from Lobyco travelled to Iceland to establish a close relationship with the team from Samkaup and to learn more about Icelandic culture and everyday life.

It was important to understand the unique Icelandic culture. This includes the demographics of sparsely populated areas, where e-commerce plays a significant role in the supply chain.

My tasks included field research throughout the value chain of the grocery company: visits to physical stores, interviews with store owners, observing the payment experience at the counters and self check out points and more.

With a good knowledge of Samkaup’s business and challenges, conditions were optimal for developing a solution that addressed pain points and identified business opportunities.

The completed app delivered a state-of-the-art e-commerce solution, empowering Samkaup to personalize and target offers based on individual shopping behaviors and preferences.

In just three months, 40% of member transactions were made through the app. Within eight months, Samkaup successfully shifted from relying on a third-party vendor to taking full ownership of their omnichannel journey. This transformation greatly improved the customer experience, both online and in-store, showcasing the impactful efforts of the entire Lobyco team.