Mailin Lindved
UX/UI Designer
Winefamly
Winefamly is an online wine club and e-commerce site designed to help members discover wines they’ll love through personalized recommendations based on their taste, food pairings, and budget.
I actively identified customer needs to design personalized features that enhance the wine purchasing experience, including creating infographic-style ui for wine profiles.
To improve the sign-up conversion rate, I conducted A/B testing to evaluate different design variations and user flows. By analyzing user behaviour and engagement metrics, I identified the most effective elements, leading to a streamlined and more compelling sign-up process.
Additionally, I oversaw the visual design of the wine steward service, iterating through three stages—from low-fidelity prototypes to finalized, polished visuals.
Description
Winefamly
A digital wine steward simplifying decision-making by offering personalized wine suggestions tailored to individual preferences and selections.