Mailin Lindved
UX/UI Designer
Taking control over property listing and bookings
The challenge In the fast-paced world of property management, effective control over listings and bookings is crucial for success. A couple of years ago, Sanders experienced a steady stream of single-property bookings through well-known Online Travel Agents (OTAs) like Booking.com, Airbnb, and Trivago. This was largely facilitated by a third-party property manager API. However, as…
Personalizing Wine Choices: A UX Journey with Winefamly
In 2019, Winefamly aimed to expand its membership portfolio and reach a wider audience. They realized that offering quality wines at transparent prices wasn’t enough to stand out in a competitive market. Potential new customers often prioritized personal taste over ratings and medals. The challenge was to engage these curious wine newcomers, many of whom…
Sales with the customer in focus
For many years, Samkaup has been successful with digital initiatives that support good customer relations. That process needed to continue to ensure continued growth. However, this required them to solve a major challenge. The decrease in conventional media channels alongside with changing consumer demands towards digital trends. This project lasted several months. Initially the entire…