Archives

Winefamly

Winefamly is an online wine club and e-commerce site designed to help members discover wines they’ll love through personalized recommendations based on their taste, food pairings, and budget. I actively identified customer needs to design personalized features that enhance the wine purchasing experience, including creating infographic-style ui for wine profiles. To improve the sign-up conversion…

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Sanders Stay

Sanders Stay, a short-term rental company with a diverse portfolio of properties across Europe, faced challenges with its booking system.  A comprehensive redesign of Sanders Stay’s website was necessary, focusing on improving booking functionalities. Additionally, the development of a dedicated Property Management Tool was crucial to allow the company better control over their property listings,…

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Samkaup, Iceland

Hand holding a phone with app on display

Samkaup is a grocery retailer in Iceland with more than 25% market share and a cooperative owner structure with thousands of members.  As traditional media channels declined and consumer preferences shifted toward digital trends, Samkaup set out to become a leader in digital grocery retail in Iceland and build stronger connections with their customers. My…

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Spare time activities

In my spare time, I enjoy immersing myself in creative hands-on activities like ceramics, crochet, and linoleum carving and printing. Ceramics allows me to connect with the tactile and meditative process of shaping and molding clay, finding joy in creating something both functional and artistic. Crochet provides a sense of rhythm and calm, as I…

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