Mailin Lindved
UX/UI Designer
© 2024 All rights reserved.
Category Archives: E-Commerce
Personalizing Wine Choices: A UX Journey with Winefamly
In 2019, Winefamly aimed to expand its membership portfolio and reach a wider audience. They realized that offering quality wines at transparent prices wasn’t enough to stand out in a competitive market. Potential new customers often prioritized personal taste over ratings and medals. The challenge was to engage these curious wine newcomers, many of whom…
Sales with the customer in focus
For many years, Samkaup has been successful with digital initiatives that support good customer relations. That process needed to continue to ensure continued growth. However, this required them to solve a major challenge. The decrease in conventional media channels alongside with changing consumer demands towards digital trends. This project lasted several months. Initially the entire…